{"id":3476,"date":"2022-04-19T18:21:35","date_gmt":"2022-04-19T21:21:35","guid":{"rendered":"https:\/\/salesianossp.org.br\/osbomretiro\/?p=3476"},"modified":"2022-04-19T18:21:35","modified_gmt":"2022-04-19T21:21:35","slug":"leitura-interativa","status":"publish","type":"post","link":"https:\/\/salesianossp.org.br\/osbomretiro\/leitura-interativa\/","title":{"rendered":"Leitura Interativa"},"content":{"rendered":"\n<p><strong>Projeto: Bora Ler com o Marketing incentiva a leitura e a reflex\u00e3o a partir do Neuromarketing e desafia jovens atrav\u00e9s de Quiz Educativo<\/strong><\/p>\n\n\n\n<p>No dia 13 de abril, os Atendidos do Centro de Desenvolvimento Social e Produtivo CEDESP, do Instituto Dom Bosco S\u00e3o Paulo, Unidade Bom Retiro, curso de Editor de Projeto Visual Gr\u00e1fico (Marketing), participaram do Projeto: \u201cBora Ler com o Marketing\u201d, desenvolvido por Denise Pires, T\u00e9cnica Especializada, com participa\u00e7\u00e3o da \u00c2ngela Lopes, Respons\u00e1vel da Biblioteca e L\u00edvia Antonio, T\u00e9cnica Especializada do Curso. O objetivo da a\u00e7\u00e3o \u00e9 desenvolver o h\u00e1bito da leitura, interpreta\u00e7\u00e3o de texto e uma nova percep\u00e7\u00e3o do Marketing e Neuromarketing em nosso dia a dia e, como \u00e9 importante essa rela\u00e7\u00e3o com o consumo consciente. O embasamento te\u00f3rico surgiu da proposta de leitura do livro: \u201cA l\u00f3gica do consumo \u2013 Verdade e mentiras sobre por que compramos \u2013 Martin Lindstrom\u201d.<\/p>\n\n\n\n<p>Ap\u00f3s a leitura individual dos Atendidos, como atividade cont\u00ednua, o momento foi realizado nas seguintes etapas: Leitura; Bate papo sobre os temas abordados na leitura; Aula resumida da tem\u00e1tica Neuromarketing; Atividade sugerida no livro Sustentabilidade financeira de Carolina Ligocki e Silvana Lunes, \u201cObservando as propagandas\u201d, respondendo perguntas referentes \u00e0 pesquisa realizada em sala de aula; Competi\u00e7\u00e3o com Quiz na plataforma Wordwall com perguntas relacionadas ao Neuromarketing. Toda intera\u00e7\u00e3o foi contemplada com pipoca e suco na Biblioteca; no final, Premia\u00e7\u00f5es de: Livros, chocolates e Marca p\u00e1ginas personalizados do projeto.<\/p>\n\n\n\n<p>\u201cEsses momentos s\u00e3o \u00fanicos para o conv\u00edvio e um \u00f3timo relacionamento entre Educador e Educandos, al\u00e9m do desenvolvimento das turmas. Batemos papo sobre coisas s\u00e9rias, interagimos bastante e os grupos competiram entre si, em um Quiz muito interessante de Pac Man.\u201d, declarou Denise.<\/p>\n\n\n\n<p>\u201cDebatemos sobre as influ\u00eancias do Neuromarketing. A intera\u00e7\u00e3o foi descontra\u00edda e divertida, o que fez com que todos trouxessem seu ponto de vista pessoal do assunto. No final realizamos um jogo divertido em grupo, que trouxe animosidade e competitividade entre a sala. Observa\u00e7\u00e3o: Ganhei um livro na competi\u00e7\u00e3o!\u201d, contribuiu Maria Eduarda, Atendida do Curso.<\/p>\n\n\n\n<p>\u201cSobre a biblioteca foi muito bom, aprendemos o que foi proposto e os alunos participaram com empenho nas atividades, dando opini\u00f5es sobre o tema. A premia\u00e7\u00e3o foi de acordo com o desempenho de cada grupo. Gostamos da experi\u00eancia vivida naquele dia, onde toda turma estava presente.\u201d, finalizou Leonardo Sanches, Atendido.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/media\/set?vanity=InstitutoDomBoscoBomRetiro&amp;set=a.2063420513818951\" data-type=\"URL\" data-id=\"https:\/\/www.facebook.com\/media\/set?vanity=InstitutoDomBoscoBomRetiro&amp;set=a.2063420513818951\">Clique aqui para ver todas as fotos <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Projeto: Bora Ler com o Marketing incentiva a leitura e a reflex\u00e3o a partir do Neuromarketing e desafia jovens atrav\u00e9s de Quiz Educativo No dia 13 de abril, os Atendidos do Centro de Desenvolvimento Social e Produtivo CEDESP, do Instituto Dom Bosco S\u00e3o Paulo, Unidade Bom Retiro, curso de Editor de Projeto Visual Gr\u00e1fico (Marketing), [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":3478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-3476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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